A Story of Success
Driven by a young and dynamic team of marketing experts, designers, and sales professionals, we work daily with dedication and passion to grow the company and reach new goals.
In our modern facility located in the province of Rome, we manage a vast warehouse, administrative offices, and all logistics operations.
Establishment and Achievements
MSX was born from the vision of its two founding partners, Andrea and Simone. Long-time friends, both were on the lookout for a winning business idea. After countless sleepless nights and in-depth market research, they decided to invest in a relatively unexplored sector in Italy: Sex Toys.
Over time, MSX has earned several prestigious awards, including:
- Newcomer Toy Brand 2011 at the EroFame in Hannover
- Best Marketing Team 2012
- Newcomer of the Year 2012
- Best Overall Collection
- Relaunch of the Year – Love Toys Category
More than 20 years later, MSX has successfully established itself as one of the leading players in the industry at the European level.
Toyz4Lovers, the MSX Brand
Toyz4Lovers is a brand owned by MSX and, since its launch in 2010, has quickly stood out for the excellent quality/price ratio of its products. This success is the result of a perfect combination of innovative design and a constant focus on user needs.
The brand appeals to a wide range of customers, offering a broad selection of products, from dildos and vibrators to anal plugs and the most original gadgets, designed to satisfy every fantasy.
With over 20 product lines, Toyz4Lovers has established itself as one of the most popular brands in the adult toy industry in Italy and Europe
